NON-SHOPPING DAY 2: Hang In There, My Fellow Rebels

Julie Bolejack

29 Nov 2025 — 1 min read

Congratulations, my beautifully stubborn Non-Shoppers — you made it through Day 1 without buying a damn thing. You walked past the ads, the “50% OFF TODAY ONLY!” lies, and the predatory countdown clocks designed to convince you that your life will collapse if you don’t buy a sweater you didn’t want yesterday.

And now it’s Day 2.

This is where the corporations expect you to crack.

They’re sitting in boardrooms right now whispering:

“Surely they’ll fold today… surely they’ll get bored… surely they’ll see a blinking ad and grab their wallets like Pavlov’s consumers.”

But here you are — still NOT shopping. Still keeping your money in your pocket where it belongs. Still sending the message: We are more than data points and impulse buys.

Today might feel harder. You’ll be tempted. You’ll feel the itch. Someone will text you, “Omg look at this deal!” and you’ll have a moment where your willpower droops like leftover Thanksgiving green beans.

But hang in there.

You’re not depriving yourself. You’re liberating yourself.

Every time you don’t click “Buy Now,” you’re telling the billionaires and hedge-fund overlords,

“Sorry sweetie, your yacht will have to wait.”

Use today to do something that actually fills you up — a walk, a nap, leftovers, a book, five minutes staring out the window while contemplating nothing and everything. Remember: peace of mind is FREE, and they still haven’t figured out a way to sell it back to us. (Give them time.)

You made it through Day 1.

You can conquer Day 2.

Just breathe, stand tall, and repeat after me:

“I do not need a cart. I do not need a code. I am immune to your flashing banners.”

Carry on, non-shoppers. You’re doing glorious work.

Julie Bolejack, MBA

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